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ARTCHADIGITAL HUB

Branding

Visual identity for a cosmetics and perfume shop

From logo to shop window: a complete identity for a cosmetics shop in Casablanca, applied across all its materials.

Social media banner: the shop logo at the centre of a mosaic of pink beauty products
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Context

A cosmetics and perfume shop in Casablanca that was opening and needed to make itself known locally and on Instagram.

Need

An elegant, feminine image, recognisable both in store and online, with ready-to-use materials for the opening.

Approach

A line-art logo built around a serene face and a serif typeface, produced in several colours, then applied to every customer touchpoint.

Solution

A consistent identity: logo in four versions, business cards, printed bags with a QR code, shop window graphics, a social media banner and a shop tour video; support for the Instagram page.

Deliverables

  • Logo and colour variants
  • Double-sided business cards
  • Printed bags with QR code
  • Shop window graphics
  • Social media banner
  • Shop tour video
  • Instagram page management

Results

Verified results will be added with the client's agreement. No figure is shown without supporting evidence.

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